Firstly. The advertisement, Funeral, shows a mixed race couple. The reason why a mixed race couple was "used" because it would impact us more and show us how the couple accepted each other differences in terms of culture and racial. It also shows how they adapted to the differences.
Secondly, the reason why bad traits was used is to capture the attention of the viewers. Viewers might be bored of always hearing the good stuff and is not really interested. However, bad traits are unusual and thus, we are more keen to hear the speaker and thus, an attention to the viewer is developed.
I feel that this advertisement only partially effective to promote family value. This is because it doesn't really show how family life is important and only shows how the mother hugging the student out of love. However I can say that it is a really touching advertisement that touched me. I really enjoy their mixed race relationship and their bonds and love.
